Puţină Istorie “Lacoste”

Passion For Fashion Blog

De cate ori ati avut ocazia sa descoperiti un articol, haina, blugi, camasa, pantofi… etc, articol care sa va impresioneze si sa vreti sa stiti mai multe despre cel/cea care s-a gandit sa faca prin croiala sa, un produs care te face sa te simti asa de bine, si cade “ca si turnat”.
M-am hotarat sa fac o mica prezentare a unui mare; n-o sa-l numesc brand ci spun eu ceva mai mult de atat Un stil: LACOSTE, si de ce este asa de deosebit.

In continuare voi posta informatii luate de pe Wikipedia, in engleza, urmand ca la cererea vostra sa fac o traducere in romana…

“Lacoste is a high-end apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo .

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.

In addition to tennis shirts, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from “tennis white” and introduced color shirts. In 1952, the shirts were exported to the United States and advertised as “the status symbol of the competent sportsman,” influencing the clothing choices of the upper-class. It is still one of the most popular brands in the United States, sporting the “preppy wardrobe”.
A Lacoste tennis shirt, from the 2006 spring collection

In 1963, Bernard Lacoste took over the management of the company from his father René. Significant company growth was seen under Bernard’s management. When he became president, around 300,000 Lacoste products were sold annually. The Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s “preppy” wardrobe item, even getting mentioned in Lisa Birnbach’s Official Preppy Handbook of 1980. The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods.

More recently, Lacoste’s popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look. In 2005, almost 50 million Lacoste products sold in over 110 countries. Its visibility has increased due to the contracts between Lacoste and several young tennis players.Lacoste has also begun to increase its presence in the golf world

Lacoste licenses its trademark to various companies. Until recently Devanlay owned the exclusive worldwide clothing license, though today Lacoste Polo Shirts are also manufactured under licence in Thailand by ICC and also in China. Pentland Brands has the exclusive worldwide license to produce Lacoste footwear, Procter & Gamble owns the exclusive worldwide license to produce fragrance, and Samsonite holds the worldwide license to produce Lacoste bags and small leather goods.

Its major competitors include Armani, Fred Perry, Polo Ralph Lauren and Tommy Hilfiger. ”

Acestea au fost ceteva randuri spicuite din wikipedia pentru voi dar din fericire Lacoste continua sa ne aduca noutati si sa ne incante. Mai jos voi posta cateva randuri, din nou in engleza, luate de pe site-ul www.officeshoes.hu (http://www.officeshoes.hu/index.php?page=125〈=_en&msg=3) cu un interesant briefing :

” LACOSTE Legends Launches in Legendary Style!
2010-06-14 – News

To celebrate the launch of the LACOSTE Legends project, LACOSTE hosted a glamorous party at Berlin night-spot ‘Stadbad’.

Located in a disused swimming baths in Berlin, the Stadtbad Oderberger was the perfect venue for the Legends event, and was totally transformed that evening into a LACOSTE haven, complete with ‘grass’ tennis court that acted as the dance floor.

A set from project collaborator Stones Throw (DJ James Pants) filled the dance floor with the tracks that made them famous. The music then turned over to Jazzie B, formerly of Soul II Soul, whose rendition of ‘Back to Life’ proved a sensation.

Over 500 people joined the party to celebrate this unique LACOSTE footwear collaboration project and mark the occasion in true legendary style.

About Legends

An inspirational new footwear design project, LACOSTE Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes.

Sharing the LACOSTE values of tenacity, authenticity, modernity and effortless style, together the 12 contributors are the LACOSTE Legends.

The story of Legends begins with René Lacoste. Reigning tennis champion of the 1920s known as ‘The Crocodile’ for his on-court tenacity, René was a true legend of his time. Famed for his sportsmanship, his spiritedness, elegance and enduring sense of style, René went on to found the eponymous LACOSTE brand that over 75 years later still bears the much-beloved crocodile emblem.

As a prolific inventor off the tennis court, René created the ubiquitous L.12.12 Polo Shirt, utilising state-of-the-art technology to craft it from breathable cotton known as petit piqué. To this day the Polo Shirt remains an icon of the brand, synonymous with quality and style.

Inspired by the legacy of René and the LACOSTE tradition of innovation, the story lives on through the Legends footwear concept that unites 12 contemporary Legends to pay homage to the great man and the iconic L.12.12 Polo.

Fusing the collection together, each shoe has a tongue crafted from petit piqué cotton, incorporating a woven LACOSTE-branded tab finished with a mother-of-pearl button, referencing the intricate detailing found on the L.12.12 Polo. The 12 designs reflect the broadly diverse personalities and creative talents of each of the contributors, and confirm their legendary status as the foremost trend-setters and opinion-leaders from across the globe.

The 12 designs go on sale with selected global distribution on 12.12 – the 12th December 2010.”

Asa ca asemeni mie, ceilalti pasionati de Lacoste asteptam cu curiozitate sa vedem ce “tentatii” ne prezinta.

Va doresc zi frumoasa plina de stil.